The great divide between those who just surf the web and those who create the web
Do you remember the first time you had a great business idea? Or maybe it wasn’t a business idea, maybe it was just an idea. If you know nothing about graphic design, web design, SEO, ecommerce, or anything of that nature, your thought process probably went something like this…
“I’ve got a really cool idea”
“OK how do I get started? Simple, I just need to create a website to sell my idea to the masses”
At this point you did one of two things, you either tried to find someone who could execute your web strategy or you went through the pain and agony of trying to get a website running by yourself.
Anyone who has tried to create a website on their own understands just how painful and time consuming of an experience it can be! If you took this route, you might have come up with following questions?
Where is the best place to register a domain?
If the .com domain that I wanted is not available, which alternative should I choose and why? Should I go with a .net, .co, or the local web suffix for my country?
Should I invest my time and energy to learn HTML or PHP to create my website?
What if my website doesn’t have the aesthetic appeal that I had initially intended, should I learn tools like Photoshop or flash?
If I wanted to create an online store, how would I create this?
If my site needed to have a blog, which blogging platform should I have used?
Chances are you got stuck on any number of these questions. If not, you may have gotten stuck on learning how to execute the solution.
Let’s just say you fell into the category of people who actually jumped through all of these hurdles and got to a point where you had a great website up and running. You are only half way there!
If you build it they won’t necessarily come
What a lot of new webmasters find out is that making a great website will only get you so far. A lot of people don’t realize that driving traffic to your website is equally important. People don’t just find your website because it exists, they find your website from a variety of different ways that you are probably not taking advantage of. This includes search engines, social media, affiliate marketing and whole host of other ways. But of course, a lot of people don’t know the first thing about internet marketing.
So you have an idea? The choice is yours. You either take advantage of this idea by hiring a graphic designer or you spend years trying to get your website off the ground and thousands of dollars in marketing.
If you think hiring a graphic designer may be too costly, you may be pleasantly surprised. Feel free to get in touch to find out more.